What Are The Gen Alpha Years 2025 Characteristics. Marketers everywhere have started to pay close attention to gen alpha’s characteristics, eager to understand. Generation alpha refers to the group of individuals born between 2010 and 2025 and successfully teaching them looks different compared to previous generations.

Generation alpha refers to the group of individuals born between 2010 and 2025 and successfully teaching them looks different compared to previous generations. 2025 marks the end of generation alpha and the start of generation beta, a cohort that will include all individuals born between 2025 and 2039.